A trademark is a type of intellectual property, and typically a name, word, phrase, logo, image, symbol, design, or a combination of these elements, which distinguish services or goods of one person or enterprise from those of another. A trademark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the services or products to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities.
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To protect your trade name or brand name or logo you have to file an application for trade mark registration. You can start using the TM mark in the top right hand corner of your trade mark as soon as the application for Trademark registration is filed. However, the R within a circle mark ® can be used only after the trademark is registered.
Before filing an application for trademark registration, a search of the existing trademarks should be done to identify any similar trademark already filed. If there are similar trademarks already filed, the Trade Mark registry will not approve your application. Hence, it is important to search all the existing trademarks filed with and available in the trademark database of the Trade Marks Registry. Once a positive Trade Mark search report is obtained, you may apply for your trademark registration.